Gaucher Associates is a human resources compliance firm specializing in the development of affirmative action plans.  They are a national leader in the field, but their web site didn’t reflect that.  That’s why Groppi Advertising Design (Gaucher’s ad agency) called us in – to create a site with a more contemporary look and feel that would also reflect Gaucher’s premier standing in the industry.  Cogent developed a “sliding page” layout for the site and a look that is consistent with the design of their existing marketing materials.  Gaucher Associates was more than happy and the results speak for themselves.

Gaucher Associates Web Site – Click to view actual site

We recently completed development of a new web site for Estabrook & Chamberlain, an insurance agency with multiple offices on the South Shore.  Groppi Advertising Design, the agency of record for E&C, asked us to take charge of the project – creating a new look and feel for the site, writing content for a number of pages and developing a companion blog to support their quarterly newsletter.  The results will help Estabrook & Chamberlain maintain a strong, more professional presence on the web.

E&C web site – Click to view actual site

The Massachusetts Association of Independent Agents (MAIA) is currently running a radio campaign featuring Jimmy Rizzo, a character we created for the MAIA some 6 years ago.  In addition to writing the copy for the ads, we also did the voice for Jimmy.  Since development of the character, Jimmy has become a prominent and instantly recognizable voice for insurance buyers across the state.

The bulk of the current spots were carried over from last year, with an additional spot written and produced in January of 2011.

Click here to listen to the ads on the MAIA web site.

We’ve begun work on 2 of the 6 projects we received inquiries for at the beginning of 2011.  Both are web sites – one is for an insurance agency south of Boston.  The other is for a national consulting firm specializing in affirmative action plan compliance.  Both projects should be done by the end of April.  Of course, we’ll post samples and links here once they are completed.

We’re only a few weeks into the new year and already things are looking good.  So far, we’ve received inquiries regarding 6 new projects.  This could be a sign that the economy is turning the corner and that 2011 will see increased prosperity.

Best wishes for a happy holiday season and a new year that’s filled with peace & prosperity.

From your friends at Cogent Creative.

We had the opportunity to re-design a blog for the Naples Estates Homeowners Association (NEHA) in Naples, FL.  We designed a theme that was in keeping with the tastes of the residents.  After shooting a number of photos, we stitched them together to create a panoramic image of the entrance to the property.  We combined this with colors/textures that complimented the sunny climate.  Needless to say, the folks at Naples Estates were delighted with the results.

NEHA Blog – Click to view actual site

We recently completed a web site and logo re-design for Immediate Connections, a national provider of highly-skilled audio/video professionals. Intended to establish a more modern, recognizable image, the new logo includes a stronger typeface and a new badge with the company initials. In combination with a new, monochromatic website design, IC’s new image is sure to turn heads.

IC web site – Click to view actual site

Phoenix Resource Corporation, a New Hampshire firm that designs & fabricates printed circuit boards, asked us to re-design their web site.  It was originally developed by someone else and hadn’t been updated in years.  We were happy to oblige – with a new layout, new graphics, freshly edited text and some SEO to boot.  Check out the before and after below.  We also presented Phoenix with a number of new logo recommendations.  Hopefully, we’ll put one of these online too.

Pnoenix Resources Web Sites – Old (left) & new (right). Click to view new site.

Our recent re-design of the Valuation Insight web site has resulted in a couple of referrals that look very promising.  One is for an environmental firm in Maryland.  The other is for a meeting & event planning company in Hawaii.  We’ll report back soon on the progress of these potential projects.